MEDSEEK and CPM Marketing Group Join Forces to Offer Hospitals A Unique Customer Communication Tool
Hospitals now able to provide personalized health information to patients using their existing Web presence using intelligent CRM technology


    /Arizona News Articles/ - SCOTTSDALE, AZ, May 22, 2008 - A recent survey conducted by HIMSS Vantage Point shows 160 million people in the United States have gone online for health information. This continuing reliance on the Internet for health information has led to an exclusive partnership between two industry leaders, MEDSEEK and CPM Marketing Group, to provide hospitals with the first Cross Media CRM solution. MEDSEEK will utilize CPM Marketing Group's newly enhanced Instant-CRM (ICRM) Web service to allow hospitals to communicate one-to-one with customers/patients on the Web.

"Customers that use the Web for health information will leave a site quickly if the content is not relevant or not what they want. It is very difficult to develop a customer e-experience that fits everyone and fulfills each individual's needs, but now with Instant CRM we can do that," said John Hallick, President and CEO of CPM Marketing Group, headquartered in Madison, Wisconsin. He further explained that ICRM is an interactive Web service that delivers real-time, personalized CRM communications to every user based on individual health needs. The system is designed to interactively and incrementally control the content displayed on the hospital Web site to enhance and personalize the consumer conversation."

"Consumers and patients are seeking personalized health information regarding services and wellness programs focused on them," said Peter Kuhn, President of MEDSEEK.

"The ability to offer a highly interactive personalized web experience using the capabilities of ICRM and MEDSEEK's Enterprise eHealth solutions gives our customers very distinct competitive advantage. Our joint offering provides clients with a solution to understand their patient's needs and build a specific marketing strategy to meet those needs, every time they come online," said Kuhn.

CPM's ICRM is an ideal complement to MEDSEEK's Channel Manager tool. Channel Manager provides context-sensitive content delivery for Web sites enabling the site to dynamically populate with information based on the user's current activity on the site.

"CPM identified MEDSEEK as a partner because they push the envelope in the development of leading edge enterprise e-health solutions, such as Channel Manager. Our companies have a strong working relationship at the highest level and a commitment to continue improving upon personalized customer communications," said Hallick.

Further Related Resources:


Press Release Contact Information:

Lindsey Karberg
Amendola Communications
PR Account Executive
9280 E. Raintree Dr. #104
Scottsdale, AZ
85260
Website: Visit Our Website