i-PayMobile Payments & Mobile Advertising Technology Featured @ CTIA 2009 Wireless International Conference
i-PayMobile Launches State of Art Mobile Payments & Advertising Technology in Las Vegas @ CTIA 2009 International Wireless Conference offering Mobile VIP Offers from Casino Operators Luxor, MGM Mirage & Sloshspot.com - The Fastest Social Networking Site for Restaurants, Bars & NightClubs

PHOENIX, AZ, April 02, 2009 /24-7PressRelease/ -- i-PayMobile/SloshSpot Sign Strategic Marketing Agreement for Mobile Payments & SMS Text Messaging

Casino Operator's Luxor & MGM Mirage Offer Mobile VIP Offers via i-PayMobile Payments & Advertising Technology @ CTIA 2009 International Wireless Conference in Las Vegas.

Text messaging: Mobile Payments, measurable and cheap
April1st, 2009 - 11:22 am ET, i-PayMobile.com

SloshSpot.com is one the fastest growing social networking sites targeting Nightclubs, Bars and Restaurants.

i-PayMobile is a revolutionary new Mobile Payments Technology which is gaining wide spread acceptance among Casino Operators, Retail Stores, Restaurants, Bars and Nightclubs.

The recession has caused more damage to the marketing industry than predicted just six months ago, according to figures released last week by the Association of National Advertisers. The group's survey found that a whopping 93% of companies are identifying cost savings and reductions, up from 87% late last summer, and more than one-third of respondents plan to reduce budgets by more than 20%, nearly doubling the previous figure. And 61% of respondents said they were eliminating or delaying new projects thanks to economic conditions — potentially dire news for mobile, which is still very much considered an experimental space.

In January of 2009— a month typically known for its slow business pace — was the best month ever for SMS-based campaigns and February revenues are on track to set a new high-water mark.

The general sentiment around the country when it comes to text-message advertising, SMS, despite being just one of the tools in the toolkit available through www.i-paymobile.com is still our biggest business says David Vaz, CEO, Chairman of i-PayMobile.com. It definitely has the most reach, and there's huge room for growth in that market. As marketers get more interested in performance, as they shift more dollars into mobile, you're going to start to see even more activity around text ads and mobile payment technology adoption.

Sloshspot/i-PayMobile Mobile Payments & Text Message Integration

Sloshspot provides a simple interface by which a bar owner can register for an owner account and begin providing Text Message specials to Sloshspot users immediately. In order for an owner to setup a Text Message campaign they will also need to contact i-PayMobile, after which they will receive a "shortcode" and a "keyword" that we advertise on our site. In addition to text message specials owners can add drink specials, wine lists, beer lists, events, descriptions, comments, fix business information and broadcast live via i-PayMobile's interactive Kiosk.

Nightclubs, Bars and Restaurants can now through one interface activate their Social Networking Site create a Text Message Campaign and soon be able to stream Live from their location via the Web to over 500,000+ Unique Visitors said Cathal Lathrop Director of Operations at Sloshspot.com. SloshSpot.com is excited about our partnership with i-paymobile.com. They bring best of breed mobile payments and messaging features which allows us to maximuze our ROI which is what is truly unique and different about i-PayMobile's technology. .

Indeed, major brands are slashing budgets from traditional media outlets and endorsement deals, citing a lack of ROI visibility and an inability to reach coveted young consumers. Nike Inc., General Motors Corp., FedEx and Century 21, among a host of others, have reined in ad spends in an effort to reduce expenses and weather the economic storm.

But those budget cuts may not cripple SMS marketing campaigns, industry players insist. Not only do text messages provide a cheaper way to get a marketing pitch across, they allow advertisers to reach the 57% of U.S. mobile consumers who use their phones to send and receive texts, according to recent figures from Nielsen Mobile. (The figure is much higher in some other markets, of course.) That reach far outpaces other mobile applications such as the Internet, which is just beginning to get traction.

And unlike, say, a banner ad on a Web page designed strictly to create awareness, SMS can leverage a call to action and lure a consumer to interact with a brand or promotion, noted David Vaz, president and CEO of i-PayMobile.com, a Phoenix-area firm that offers a host of mobile marketing and advertising services to include Mobile Payments - the fastest growing mobile play gaining ground now in the US and Canada.

"Advertisers love the power of the direct response feature with text messaging," David Vaz said. "They like that because companies are looking for an interactive, measurable, and demonstratable results based campaign that can drive people to a call to action. A lot of times our company counsels our customers to do just that in order to maximize ROI."

Mobile Marketing claims to have found success with a recent promotion with an Iowa radio station and Jiffy Lube outlet that offered listeners a chance to win free oil changes and other goodies by texting "JIFFY" to a short code. Roughly half of those who redeemed coupons for prizes were new customers, more than doubling the performance of other Jiffy Lube campaigns.

"Stories like that make this economy a lens to focus on what is the true efficacy of mobile," "The economy is something you can't ignore. It's the elephant in the room. But given that there's a focus on the aspects of mobile that are measurable, it can result in a return on investment."

That data regarding ROI can be surprisingly granular compared to other advertising methods, also. Companies can use different short codes to determine whether a user saw the campaign in a newspaper, on a billboard or in a television commercial, allowing advertisers to determine which media platform is most appropriate. And SMS ads — as opposed to interactive marketing campaigns — can tap a variety of information to deliver targeted pitches.

i-PayMobile.com recently signed a strategic marketing partnership with SloshSpot.com - www.sloshspot.com/ipaymobile - A Social Networking Site generating over 500,000+ unique visitor's per month is launching a ad-serving Mobile Payments Service offering Text Messaging Web Based Coupons that delivers different ads promotions based on the type of content a user is looking for, the time of day, geographic location and carrier, among other information.

The Mobile Space is wagering that advertisers will spend money in mobile even as they cut budgets for other media channels.

"I think in '09 the watchword for advertisers is going to be 'pragmatic,

"No. 1 is, is it interactive? No. 2, is it measurable? No.3, Can you demonstrate an ROI (Return on Investment)".

Press Release Contact Information:

David Vaz
i-paymobile.com
CEO, Chairman
1334 East Chandler Blvd
Phoenix, AZ
usa 85048
Voice: 1-888-834-5605
Website: Visit Our Website