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Text Message Marketing Reaches More Of Intended Audience Than Email
Text marketing is also applicable to non-retail operations such as churches, schools, emergency services, and medical offices.
CHANDLER, AZ, October 07, 2011 /24-7PressRelease/ -- According to a Pew Internet and American Life project, 90% off all adults in America live in a household with at least one cell phone. And they keep close track of their phones; an astonishing 95% of all text messages are opened within 15 minutes. That conversion rate has made text message marketing one of the leading marketing tools for forward-thinking companies of all sizes.
First there was television marketing, then there was email marketing, and now there is marketing to the so-called "third screen": mobile phones. While email marketing is widely used, it is estimated that only 10% of these messages are ever opened and read, let alone acted upon. It can be particularly challenging to utilize email marketing for time-sensitive same-day marketing, as many of the recipients will not even check their email before the offer has expired. This is one of the key advantages of text message marketing over other formats: when 95% of recipients open them within 15 minutes, businesses and organizations know that their messages are being viewed virtually in real time.
The extremely quick response time of text marketing has made it a favored tactic for companies who need to drive business to their door on that same day, like restaurants, salons, and retail stores. The salon that has several cancellations can save their day's revenues by texting same day discounts to their clients to fill the empty slots. A restaurant can schedule text messages to go out to hungry customers right at the time of day that they are making their lunch or dinner plans. According to BoomText, a leader in the text message marketing industry, businesses that use text marketing can see a clear spike in their sales when they send out a message to their clients. That instant and measurable return on investment is what has made text marketing such a rapidly expanding marketing strategy.
Text marketing is also applicable to non-retail operations such as churches, schools, emergency services, and medical offices. Physicians and dentists can decrease their rate of no-shows by texting appointment reminders to patients. Schools use text message marketing to inform students about athletic events, schedule changes, emergencies, admissions, mobile coupons, and more. Text message marketing is also an excellent platform to rapidly spread the word about critical safety information, such as emergencies and evacuations. Now that over 50% of 25 - 29 year old Americans rely entirely on their mobile phone, it is vital that there is a way for communities to reach residents without landlines in the case of a crisis situation.
At BoomText, their mission statement is to facilitate valuable and unique marketing opportunities, using mobile phone text messaging, for the forward thinking business owner and organizations. They are unique among text message marketing providers in that they cater specifically to the small and medium sized businesses who have previously been priced out of the mobile messaging market. BoomText offers their clients access to their technology and short code text messaging services for highly competitive low monthly rates. For a free trial or to learn more about text message marketing, contact BoomText by phone at 877-282-7660, by email at support@boomtext.com, or visit their website http://www.boomtext.com/.
Press Release Contact Information:
Boom Text
BoomText
Text Message Marketing Reaches M
250 South Arizona Avenue, Suite 6
Chandler, AZ
United States 85225
Voice: 877-282-7660
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