Troop Fuel Announces 'Operation Better Choice'
Troop Fuel Health & Energy Drink Company Will Launch Its Full Product Line on Veteran's Day 11/11/11 & Usher In A New Era of American Business

PHOENIX, AZ, October 18, 2011 /24-7PressRelease/ -- Arizona based Troop Fuel announced that its commencement campaign, 'Operation Better Choice,' will launch on 11/11/11, Veteran's Day. "Unlike other energy drink launches," states Brian McCollom, CEO, "our launch represents much, much more than providing the public with the most delicious health and energy drink on the market; it's the beginning of a truly American movement through our 501(c)(3), Troop Vision, whose goal by 2017 is no Veteran homeless." To that end, 10% of the profits from Troop Fuel sales go to support Veteran's causes which include Troop Vision, Arizona National Guard Emergency Relief Fund and Wounded Warrior Project.

Unlike other health and/or energy drinks who only donate a fraction of a percent to various charitable causes, Troop Fuel's goal is to reignite a new era of American business and philanthropic activity. "Ever since the beginning of this great endeavor that I, and my business partners have travelled, we have been told 'no', 'you can't,' or 'it won't work.' Frankly, that is not in the Troop Fuel, nor truly American, vocabulary. We can and we will. It is up to us to rise above the fray and succeed, and my hope is that others will follow; Troop Fuel only marks the beginning."

Press Release Contact Information:

Thomas Brophy
Troop Fuel
Chief Information Officer
4025 1/2 S. Litchfield Rd.
Avondale, Arizona
USA 85323
Voice: 623-242-2184
Website: Visit Our Website